# CUBE AI — Brand Guidelines for AI Agents

These guidelines are structured as directives for LLMs and AI agents generating content, copy, or visual assets for CUBE AI.

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## Logo Rules

- Always use the official CUBE AI logo. The logo consists of a blue geometric symbol and the "CUBE AI" wordmark.
- Two approved variants: full logo (symbol + wordmark) and symbol only.
- On light backgrounds, use the blue symbol (#1160F8) with black text. On dark backgrounds (#082E78), use a white symbol with white text.
- Maintain clear space of x/3 around the full logo and x/4 around the symbol, where x is the height of the symbol.
- Never alter opacity, apply non-brand colors, stretch, apply gradients, rotate, or rearrange logo elements.
- Never place the logo on busy or low-contrast backgrounds.
- The wordmark must always appear in uppercase: "CUBE AI".

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## Color Palette

### Primary Colors

| Color       | Hex       | Usage                                                    |
| ----------- | --------- | -------------------------------------------------------- |
| White       | `#FFFFFF` | Page backgrounds, text on dark surfaces                  |
| Bright Blue | `#1160F8` | Primary brand color — logo symbol, CTAs, accent elements |
| Dark Blue   | `#082E78` | Dark backgrounds, headers on dark surfaces               |

### Secondary Colors

| Color          | Hex       | Usage                                                  |
| -------------- | --------- | ------------------------------------------------------ |
| Light Gray     | `#EFF2F8` | Section backgrounds, cards, subtle dividers            |
| Gray           | `#E1E3E6` | Borders, dividers, secondary UI elements               |
| Dark Gray      | `#B1B1B1` | Placeholder text, disabled states, muted labels        |
| Black          | `#000000` | Primary body text, headings                            |
| Electric Green | `#7DF6E5` | Data visualizations, status indicators, success states |
| Dark Green     | `#005348` | Text on green backgrounds, secondary data accents      |

### Usage Rules

- Use Bright Blue (#1160F8) as the primary accent color for interactive elements, CTAs, and brand highlights.
- Use White (#FFFFFF) as the default page background.
- Use Black (#000000) for all body text and headings on light backgrounds.
- Reserve Electric Green (#7DF6E5) for data visualizations and status indicators only — never as a primary brand color.
- Maintain sufficient contrast ratios (WCAG AA minimum) for all text/background combinations.

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## Typography

### Primary Typeface

- **Inter Display** — used for all headings and body text.
  - Medium (500) — headings, labels, navigation items, buttons
  - Regular (400) — body text, descriptions, supporting copy

### Fallback Typeface

- **Arial** — used when Inter is unavailable.
  - Medium — headings
  - Regular — body text

### Rules

- Always use Inter for headings and body text. Use Medium weight for headings, Regular for body.
- Never use decorative, serif, or monospace fonts for brand materials.
- Use uppercase for labels, navigation items, buttons, and UI element text.
- Use sentence case for body paragraphs and descriptions.

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## Voice & Tone

- Professional, technical, and authoritative. Never casual, playful, or humorous.
- Write in active voice. Be direct and precise. Avoid marketing fluff.
- Domain vocabulary: mule accounts, fraud networks, cross-institutional intelligence, crime intelligence, network mapping, threat detection.
- When referencing CUBE AI capabilities, use specific metrics and concrete language (e.g., "detects mule accounts 45–87 days before bank systems").
- Avoid superlatives ("best", "leading", "revolutionary") unless backed by data.
- Address the audience as professionals in financial crime, compliance, and fraud prevention.

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## Design Principles

- Use clean, minimal layouts with generous whitespace.
- Use uppercase for labels, navigation items, and UI elements.
- Use a grid-based layout with blue (#1160F8) accent elements.
- Borders and dividers should use Gray (#E1E3E6) at 1px weight.
- CTAs use Bright Blue (#1160F8) background with white text, no border radius.
- Secondary buttons use Light Gray background with black text.
- Prefer flat design — no shadows, gradients, or rounded corners on primary elements.
- Data and statistics should be displayed prominently with large numerals (Medium weight).